Maygel Coronel

South to North celebrated the opening of Maygel Coronel’s collection at the River Oaks District in Houston, a pop-up initially set for three months but extended to nearly a year due to its success. The event marked a significant milestone for Coronel, as it was her first time sharing space with prestigious brands like Dior, Hermes, and Dolce & Gabbana, increasing her brand equity through this strategic brand adjacency.

Hosted by Amber Elliot, editor at Houston Chronicle, the event gathered 20 of the most influential and fashionable women in Houston. Guests had the opportunity to experience the collection firsthand and enjoy an exclusive shopping experience that left them feeling inspired and connected to the designer’s vibrant, Latin American-inspired pieces.